Integrated Self Defense Services Marketing Survey
Integrated Self Defense Services,
Sean Carrigan; sole proprietor.
E-mail: isdschattanooga@gmail.com
Facebook Fanpage: Integrated Self Defense Services
Hixson, TN, 37343
Integrated Self Defense Services (ISDS) is a small business licensed in Hamilton County, TN, owned by Sean Carrigan; sole proprietor. The mission of ISDS is to provide comprehensive self-defense education, training, and services to the Chattanooga community. In order to better serve the needs of the Chattanooga community, ISDS is seeking volunteers to fill out this marketing survey. The information gathered in this survey will be used to develop and refine the services offered by ISDS. All personal information provided will be kept private and no contact will be initiated except by request of the individual filling out the survey.
The survey will be divided into the categories of Self Defense, Martial Arts, Safety, Advertising and Demographics.
Thank you so much for your time, participation, and support.
--Sean Carrigan.
Please provide a first name and e-mail address so data can be verified as coming from a valid member of the target market.
Name:
Age:
Sex:
Location (miles from Chattanooga, TN):
E-mail:
Self Defense:
Rate answers to questions 1 – 15 from 0 to 9; 0 being "not at all" and 9 being "very".
- How interested in self-defense education, training, and products are you?
- How interested in physical fitness are you?
- How interested in safety are you?
- How concerned are you about your personal safety?
- How concerned are you about the safety of a friend or loved one?
- How concerned are you about being attacked by a dog?
- How much do you know about the self-defense laws in Tennessee?
- How much do you know about the concealed weapons laws in Tennessee?
- How often do you work out?
- How often do you travel?
- How often have you felt uncomfortable or threatened by the actions of some one else?
- How confident are you in your abilities to defend yourself from physical harm?
- How confident are you in your abilities to defend yourself from psychological harm?
- How good is your self-esteem?
- How often do your friends compliment you?
- How interested would you be in a self-defense service that offered to come to a location of your choosing to provide training personalized to your individual needs?
Answer questions 17 – 32 as completely as possible, using detailed statements.
- Have you ever taken a self-defense class?
If yes, please describe your experience and how helpful you feel the self-defense class was.
- Have you ever watched self-defense instructional videos?
If yes, please name the video and describe how helpful you found the content.
- What services do you feel a self-defense instructor should provide to a paying customer?
- In your opinion, what are the most important aspects of "self-defense"?
- When you imagine a self defense instructor and business, what images come to mind?
- What kind of clothes would you expect a self-defense instructor to wear when meeting him/her for the first time? When taking lessons from him/her?
- In your opinion, is a club, knife, or gun more dangerous? Why?
- Have you, or anyone you know, been the victim of violence ?
- Have you, or anyone you know, been the victim of verbal abuse/bullying?
- Do you engage in high-risk activities?
- Without looking it up, define the term "hard-target".
- Without looking it up, name three businesses in the Chattanooga area who offer self-defense training.
- To the best of your ability, describe the training you believe those three businesses provide to the Chattanooga area community.
- Do you believe that women need self-defense classes more than men do?
- If your spouse or significant other took self-defense classes, would you take them as well?
If no, would you take them if they were free to the spouse or significant other of the paying client?
If no, why not?
- Do you want to be contacted in order to receive information about self-defense services available to you in the Chattanooga area community?
If yes, please provide contact information and your preferred method of contact (e-mail, phone, or postal mail).
Martial Arts:
- How interested in the martial arts are you? ( 0 – 9 )
- How much do you know about martial arts? (0 – 9 )
- In what styles of martial arts are you interested?
- Do you know the difference between a hard style and a soft style? If yes, give a short definition.
- Do you know the difference between an external style and an internal style? If yes, give a short definition.
- Have you ever had martial arts training?
If yes, what style and how long?
If yes, do you feel your martial arts training is sufficient to serve your self-defense needs? Please explain.
If yes, are you currently active in your training? Where/with whom?
- Without looking it up, name three places you can receive martial arts training in the Chattanooga area.
- To the best of your ability, describe the three places you named.
- Would you be interested in a catalogue that described in detail all the martial arts services available in the Chattanooga area; including their styles, instructors, locations, and mission statements?
- Would you be interested in consultation services that helped you find a martial art most suited to your needs, helped locate a school in your area that met those needs, and facilitated contact between you and the martial arts instructor of that school?
- Do you want to be contacted in order to receive information about martial arts services available to you in the Chattanooga area community?
If yes, please provide contact information and your preferred method of contact (e-mail, phone, or postal mail).
Advertising:
- Where would you look to find out about what services in self-defense and martial arts are available to you in the Chattanooga area?
- Where would you expect to see flyers, brochures, and advertisements for self-defense services?
- Would you be more likely to seek self-defense services if referred to the business by a friend or business associate?
- In your opinion, what businesses are most likely to benefit from a relationship with a self-defense service provider?
- What kind of music do you listen to?
- Do you listen to the radio? If yes, what station?
- Do you read the newspaper? If yes, which publication?
- Do you read magazines? If yes, which ones?
- Would you be more likely to purchase services from a self-defense provider if they donated a portion of their proceeds to a charity of your choice?
- Would you be more likely to purchase services from a self-defense provider who recycled and used "green" products?
- Would you be more likely to purchase services from a self-defense provider if they offered to donate a portion of their proceeds to a church of your choice?
Demographics:
- Are you married or single?
- Do you have a high school diploma?
- Are you attending, or have you graduated from, a college?
- Do you attend services at a church?
If yes, which one?
- Do you feel you are more likely to be targeted for verbal and/or physical abuse due to your race, religion, and/or lifestyle?
- Are you active in political rallies, protests, and/or demonstrations?
- Are you a missionary who travels to other countries to do work?
End:
Again, thank you so much for your time and participation. If there is any other information you feel would be helpful, please feel free to include it in your response to this survey. Your input is very valuable to me. Have a great day!
--Sincerely,
Sean Carrigan.
Integrated Self Defense Services;
Sole Proprietor.
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